About

We are a privately-held, Canadian-founded, owned and operated seafood company that grew nearly a half century ago out of the Pacific on the west coast in British Columbia.

We are reinventing wild fisheries in a way that protects oceans and sea life.


Gold River BC’s wild and pristine wilderness is rich in indigenous history and tradition.

When founder Walter Simpson became a commercial fisher in 1970, he knew the risks of launching a business in a remote region. He also recognized there was sea life thriving beneath rolling waves that would sumptuously feed our west coast community and the world.

Gold River Seafood Ltd. matured, and today is based in Abbotsford, BC in the beautiful Fraser Valley–one of Canada’s most celebrated farming communities. Our seafood products when in season are available 24 Hour Fresh(TM) or frozen and include sablefish, lingcod, pacific halibut, pacific ocean perch, wild salmon, dover sole, salmon and more.

In our developing and soon-to-launch wild-caught aquaponics ecosystem we know that quality starts with the method of capture. All of our fish are individually wild-caught on hook and line, or trap, and gently handled. This slower and more selective process allows us to manage onboarding procedures that are meticulously designed to preserve superior quality from the precise moment our fish are hooked and brought to the ocean’s surface.

Currently, we transfer wild caught fish directly to trusted processing facilities in our supply chain. After our aquaponics ecosystem is in operation, our wild fish will be transferred via live well boats and tanker trucks to our inland saltwater RAS pools where we will quarantine and closely monitor their health.

After confirming our wild fish are in prime condition, we’ll transfer them from quarantine to our main aquaponic ecosystem that shares water and nutrients with a variety of sea life, like seaweed and mussels. It is in this organic and pristine environment where we’ll on-grow wild caught fish to specific weights.

Our wild caught fish will be on-grown inland in a manner that does not harm our oceans or other wild fish.

We created a 7-Point Signature System™ that monitors fish
at each step of boarding, unloading, and processing.

We work closely with off loaders and processors
to ensure that the flesh, as well as the aesthetic quality
of our catch remains impeccable.

Gold River Seafood fish are always humanely handled. Our end-of-life system method is measured and respectfully humane. Managing wild fish with care makes for a happier fish, and a considerable boost in quality. When our catch reaches the grading table, each fish is unloaded by hand, graded, and carefully placed into a tote under Gold River’s supervision.

Our catch will soon be guaranteed traceable.

Gold River Seafood is not only a fish company,
we are also marine and aquaponics innovators.

Our catch is processed using the most advanced and humane technology available. In our new system we will work with respected and progressive marine biologists to develop methods that utilize each part of the plants and wild caught fish we on-grow.

Once we are in full operation we will use everything from nose to tail … and then some, which means 100% Utilization.

The “then some” part refers to the waste our fish produce that we will be used to grow our seaweed and mussels in-house. Anything left over will be marketed as hydroponic nutrient or fertilizer locally and abroad.

IMTA – Integrated Multi-Trophic Aquaculture

Unlike the ocean, our inland multi-trophic environment will be free of mercury, antibiotics, pesticides, and plastic microbeads that already occur in all of our oceans and can be found in sea life large and small.

The water that our wild fish will grow and thrive in will be pristine.

Our moral mission is to be ecologically responsible innovators, in not only sea fisheries, but also in land-based aquaculture, integrated with, hydroponics … better known as aquaponics,

IMTA Aquaponics is a sustainable way to raise wild fish and plants – similar to how nature intended. It’s organic and has proven successful with fresh water fish for decades. Our design however, is for saltwater, a whole new world and level that is devoid of antibiotics, pesticides, and vaccines.

Our IMTA environment cleans itself naturally.

Species like sablefish, halibut, lingcod, rockfish, and others, need to be managed in a sustainable manner. We decided long ago to be the change we wanted to see. We’re doing it on behalf of the earth and oceans, and of people everywhere who want to eat and feed their families high quality nutritious seafood for countless generations. We know our customers think the same way too, and that they have the conviction to make good choices.

We respect our customers’ expectations of freshness and quality in every morsel, and at affordable prices. Chef’s around the globe know that some of the highest quality seafood comes from the west coast of BC.

Our process improves fish stocks and also meets the needs of discriminating seafood lovers – it’s our transparent secret we’re happy to share with everyone … HINT: we leave the most prolific breeders, the largest fish in the ocean where they deserve to be, rebuilding and strengthening their species.

We clearly know that the value of our catch is first to the earth.
It’s what our customers want – and we do too!

Our goal is to attain zero waste and to have a Carbon Negative footprint that gives back more than it takes.

Each day, our team plans even better ways to place the best quality wild-caught seafood on dining tables, and to do it in a morally and environmentally responsible way.

We are members of organizations focused on sustainability, including the Canadian Pacific Sustainable Fisheries Society and the Marine Stewardship Council, and have received SCS Global Certification for our successes managing sustainability.