About

We are a privately-held, Canadian-founded, owned and operated seafood company that grew nearly a half century ago out of the Vancouver Island coastal community of Gold River.

We are reinventing wild fisheries in a way that protects oceans and its creatures.


Gold River’s wild and pristine wilderness is rich in indigenous history and tradition.

When founder Walter Simpson became a commercial fisher in 1970, he knew the risks of launching a business in a remote region. He also recognized there were sea creatures thriving beneath rolling waves that would sumptuously feed our west coast community and beyond.

Gold River Seafood Ltd. matured, and today is based in Abbotsford, BC in the beautiful Fraser Valley–one of Canada’s most celebrated farming communities. Our seafood products are available 24 Hour Fresh or frozen and include sablefish, albacore tuna, lingcod, pacific halibut, pacific ocean perch, wild salmon, dover sole, salmon and much more depending on season.

In our developing and soon-to-launch wild-caught aquaponics grange, we know that quality starts with the method of capture. All of our fish are individually wild-caught on hook and line, or trap, and always gently handled. This slower and more selective process allows us to manage onboarding procedures that are meticulously designed to preserve superior quality from the precise moment our fish are hooked and brought to the ocean’s surface. In the GRG system we are developing we will then place our fish unharmed in LIVE WELLS of our boats.

Currently, we transfer wild caught fish directly to trusted processing facilities in our supply chain, but once our grange is in operation select premium fish will be separated and transferred to our quarantined inland saltwater RAS pools to be grown out.

Once we’ve confirmed the fish are healthy, we’ll gently transfer them from quarantine to our aquaponic ecosystem that shares water and nutrients with a variety of sea life, like mussels and seaweed. It is in this organic and pristine environment where we’ll grow WILD-caught fish to specific weights.

Our wild-caught fish will live in a manner that does not harm our oceans or other wild fish.

We created a 7-Point Signature System™ that monitors fish
at each step of boarding, unloading, and processing.

We work closely with off loaders and processors
to ensure that the flesh, as well as the aesthetic quality
of our catch remains impeccable.

Gold River Seafood fish are always humanely handled. Our end-of-life system method is measured and respectfully humane. Managing wild fish with care makes for a happier fish, and a considerable boost in quality. When our catch reaches the grading table, each fish is unloaded by hand, graded, and carefully placed into a tote under Gold River’s supervision.

All of our catch will soon be guaranteed traceable.

Gold River Seafood is not only a fish company,
we are also marine and farming innovators.

Our catch is processed using the most advanced and humane technology available. In our new system we will work with respected and progressive marine biologists to develop methods that utilize each part of the plants and wild caught fish we grow out.

Once we are in full operation we will use everything from nose to tail … and then some.

The “then some” part we will use hydroponically as organic nutrient/fertilizer.

IMTA – Integrated Multi-Trophic Aquaculture

In our soon-to-be operational Aquaponics grange, absolutely nothing will go to waste, including our fish waste which will be used to grow seaweed and feed mussels. Unlike the ocean, our inland multi-trophic environment will be free of mercury, antibiotics, pesticides, and plastic microbeads that already occur in all of our oceans and sea creatures large and small.

The water that our wild fish will grow and thrive in will be pristine.

Our moral mission is to be ecologically responsible innovators, in not only sea fisheries, but also in land-based aquaculture, integrated with, hydroponics … better known as aquaponics,

IMTA Aquaponics is a sustainable way to raise wild fish and plants holistically – similar to how nature intended. It’s organic, and real, and has proven successful with fresh water fish for decades.

Our design however, is for salt water, a whole new world and level that is devoid of antibiotics, pesticides, and vaccines.

Our IMTA environment cleans itself naturally.

Species like sablefish, halibut, lingcod, rockfish, and others, need to by managed in a sustainable manner. We decided long ago to be the change we wanted to see. We’re doing it on behalf of the earth and oceans, and of people everywhere who want to eat and feed their families high quality nutritious seafood for countless generations. We know our customers think the same way too, and have conviction to make good choices.

We respect our customers’ expectations of freshness and quality in every filet and morsel, and at affordable prices. Chef’s around the globe know that some of the highest quality seafood comes from the west coast of North America.

Our process improves fish stocks and also meets the needs of discriminating seafood lovers – it’s our transparent secret we’re happy to share with everyone … HINT: we leave the most prolific breeders, the largest fish in the ocean where they deserve to be, rebuilding and strengthening their species. It’s pure common sense based on respect.

We clearly know that the value of our catch is first to the earth because it’s what our customers and we want.

Our goal is to attain zero waste and to have a carbon footprint that gives back more than it takes.

Each day, our team plans even better ways to place the best quality wild-caught seafood on dining tables, and to do it in a morally and environmentally responsible way.

We are members of organizations focused on sustainability, including the Canadian Pacific Sustainable Fisheries Society and the Marine Stewardship Council, and have received SCS Global Certification for our successes managing sustainability.